“Create your own visual style, let it be unique for yourself and yet identifiable for others.”
Inspired by this quote by Orson Welles, this is the Sick Dog Surf philosophy – we hand made everything we do in our artesan shop, everything is unique, we do not mass produce in China, and every (awesome) object we make is one of a kind, guaranteed.
We aim to be the first brand to produce t-shirts just for kitesurfers, with designs and themes inspired by the sport we all love. Our shirts are designed in Italy while hand made and tailored in Egypt.
Our process for the kite bags is simple: we use kitesurf materials, lines, bars, kite bags, bladder and valves, to make brand new original bags and shoes. Very resistant and durable, yet stylish and well crafted.
But who we are? Sick Dog Surf was established in 2014. We are a small and passionate team, kitesurfing most days, just waiting for the wind to pick up or for the drinks to be cold (if there is no wind). When we are not on the beach, we are mostly in Italy, Milan, where our shop is based.
Do you want to know the story behind Sick Dog? I had a friend, named Steve, a reserved but funny guy, he didn’t hang out too much with us but you could see him on the beach almost every day. We decided one night to have a party in our kite house, and I invited Steve, pretty sure he would turn down the invitation. To my surprise, he said he would come. The party was going fine, but no sign of Steve, till later in the evening when I got a message from him: “Sorry man, my dog is sick and I need to stay home and take care of him”. From that day, every time I didn’t feel like doing something, all I had to say is that my dog was sick (I didn’t have a dog at that time). And after a few years, we turned that joke in a kite brand!